Me - UX and Brand Designer
Health and fitness apps provide a level of serviceability that accomodates to different goals and individual concerns yet many users still struggle to reach their goals or simply stop using the app.
To better understand user pain points, I collected 30+ user surveys, conducted several in-person user interviews, and reviewed some of the most popular fitness apps in the current market. After gathering and synthesizing this information, I identified several potential solutions that focused on community building through affinity mapping and research on human motivation.
01 Fitness Options
Across all three platforms, the focus was on allowing users to individualize their overall fitness routine by providing them with a library of different exercises and routines. Nike and ActiveX provided a much more varied library of potential routines, while SWORKIT randomized exercises to fit into a specific time frame.
Nike’s focus on community was mainly through a scoreboard. While this sense of competition can be compelling for more advanced fitness participants, it can be act as a deterrent for beginners. ActiveX provided users with the ability to join packs as part of their platform, but users did not have the ability to choose members within the pack.
To understand what users expect and desire from their fitness application, I conducted a survey that was posted through various online platforms, including social media and fitness forums. By doing so, I received responses from a variety of sources: individuals with a fitness background and those with little experience. However, more than 50% of applicants had used or currently use some sort of fitness application.
The biggest challenge participants commonly identified regarding achieving their fitness goals is losing motivation and lacking accountability. This is partially a result of the individualistic nature of most fitness applications- the lack of community and support means there is no accountability which can then cause individuals to lose motivation.
While many may assume those with fitness goals would like the support of their family or a personal trainer, most participants (47%) in the survey surprisingly indicated that they would rather receive support from someone with similar fitness goals.
It is important to also note however, that while participants indicated they craved a sense of community, they also overwhelmingly preferred to work out alone.
I started with sketches and wireframes to explore the overall design of the new app based on essential user stories identified during the user research phase.
Two sets of usabilty tests were conducted, one with wireframes and the other with high-fidelity mockups. In my first series of user tests, I created a maze to determine the app’s ease-of-use and to quickly identify any problems in the information architecture early on.
As a designer, I intentionally challenge myself to critique and improve my visual design skills. For Burpi, I evaluated my original iteration and identified opportunities for improvement.