Hey, what’s up?

I’m Sasha. I’m a UX Designer at EarnUp. With degrees in psychology, anthropology, and education, I am a people-person that specializes in understanding the human psyche and human behavior. I translate that knowledge into building intuitive and educational platforms.

My approach: I combine an understanding of human behavior and cognition with design and business goals to create influential products

So... what led me to design?

Here’s the long story...

Amherst College


Drawn to understanding people and societies within a sociocultural lens, I decided to study psychology and anthropology at Amherst. I supplemented my education by also studying Japanese; it helped me explore how language influences the human perspective.

Nanzan University

January - June 2014

Lived and studied in Japan, taking classes that focused on ethnographic research and cross-cultural studies.


June - August 2014

Conducted psychology research with graduate students at the Psychology of Social Justice Lab. Research focused on domestic partner violence and policing equity.

Ethnographic Research

September 2014 - June 2015

With a better understanding of ethnographic and quantitative research practices, I conducted my own research inquiry into gender expression and intersectional identities.

UPenn Graduate Studies

June 2015 - June 2017

Now more specifically drawn to educational anthropology and cognitive psychology, I completed my 2-year graduate research. My research focused on how the incorporation of intertextual shifts as a pedagogical tool could help build student engagement and text-to-self connections.


July 2017 - December 2018

Hoping to capitalize on the skills and knowledge I gained from my graduate program, I consulted students through the college application process and helped redesign a school's master schedule (a 6-month project) for the betterment of the overall student and faculty experience.

Discovering Design

January 2018 - January 2019

Having established a passion for the application of research to solving real-world problems, after moving to the Bay Area I discovered user experience design. I was excited about exploring how ethnographic and psychology research could be used in the digital space so I completed a 1-yr intensive UX design program with Bloc, focusing on UX strategy, ideation, and prototyping.

Freelance Designer

October 2019 - Present

From enterprise software to consumer-facing products, I've challenged my creative thinking by working on diverse products.

Design at CloudBees

April 2019 - April 2020

Working in a fast-paced environment dedicated to supporting the entire application life-cycle from development to deployment. CloudBees gave me the opportunity to challenge my technical knowledge and empathize with a user-base that is versatile and opinionated.

Design at EarnUp

May 2020 - Present

EarnUp is a mission-drive start-up where I have been given the opportunity to lead design initiatives, research, and develop our first design system. As the primary product designer, I work across multiple projects and mentor our associate designer.