Hey, what’s up?

I’m Sasha. I’m a UX Designer at EarnUp. With degrees in psychology, anthropology, and education, I am a people-person that specializes in understanding the human psyche and human behavior. I translate that knowledge into building intuitive and educational platforms.

My approach: I combine an understanding of human behavior and cognition with design and business goals to create influential products

So... what led me to design?

Here’s the long story...

Amherst College

2011-2015

Drawn to understanding people and societies within a sociocultural lens, I decided to study psychology and anthropology at Amherst. I supplemented my education by also studying Japanese; it helped me explore how language influences the human perspective.

Nanzan University

January - June 2014

Lived and studied in Japan, taking classes that focused on ethnographic research and cross-cultural studies.

UCLA

June - August 2014

Conducted psychology research with graduate students at the Psychology of Social Justice Lab. Research focused on domestic partner violence and policing equity.

Ethnographic Research

September 2014 - June 2015

With a better understanding of ethnographic and quantitative research practices, I conducted my own research inquiry into gender expression and intersectional identities.

UPenn Graduate Studies

June 2015 - June 2017

Now more specifically drawn to educational anthropology and cognitive psychology, I completed my 2-year graduate research. My research focused on how the incorporation of intertextual shifts as a pedagogical tool could help build student engagement and text-to-self connections.

Consulting

July 2017 - December 2018

Hoping to capitalize on the skills and knowledge I gained from my graduate program, I consulted students through the college application process and helped redesign a school's master schedule (a 6-month project) for the betterment of the overall student and faculty experience.

Discovering Design

January 2018 - January 2019

Having established a passion for the application of research to solving real-world problems, after moving to the Bay Area I discovered user experience design. I was excited about exploring how ethnographic and psychology research could be used in the digital space so I completed a 1-yr intensive UX design program with Bloc, focusing on UX strategy, ideation, and prototyping.

Freelance Designer

October 2019 - Present

From enterprise software to consumer-facing products, I've challenged my creative thinking by working on diverse products.

Design at CloudBees

April 2019 - April 2020

Working in a fast-paced environment dedicated to supporting the entire application life-cycle from development to deployment. CloudBees gave me the opportunity to challenge my technical knowledge and empathize with a user-base that is versatile and opinionated.

Design at EarnUp

May 2020 - Present

EarnUp is a mission-drive start-up where I have been given the opportunity to lead design initiatives, research, and develop our first design system. As the primary product designer, I work across multiple projects and mentor our associate designer.